Resources

Email ROI

So how do you calculate the Return On Investment (ROI) for your email campaigns? 

 

Below are links and facts to consider that will help you decide if email will give you the ROI you desire.

Direct Marketing Association - Email ROI

Read the full 2009 article comparing the ROI with email, Internet search advertising, and direct mail advertising.

 

Email Marketing ROI Statistics

Read the full 2011 article showing email marketing, organic SEO, and paid search as having the highest ROI.

 

Why you should NOT buy an email list

Among many other reasons, purchasing an email list will damage your business reputation. Read the full article to find out the other reasons why buying an email list is a bad idea.

 

Finally, consider what your time is worth.

On average, you will spend 4-10 hours a month to accomplish the following tasks:

• Data entry
• Data imports into your email database
• De-duping emails
• Cleaning up bad emails
• Managing unsubscribes
• Clearing returned "bounced" emails from your email InBox
• Design layout of a five topic eNewsletter
• Create images for your newsletter
• Proofread and spell-check your copy

So what is your time worth—$20/hr, $40/hr, $100+/hr? Outsourcing the tasks above is no different then hiring a landscaping service to mow, blow, edge, weed, trim, and fertilize your lawn. It comes down to whether or not you have the right tools and time to use them.